Category Archives: Case Studies

Evidence-based case studies.

Linking Resources and Capabilities to Competitiveness

The current study identifies the theories linking corporate resources, capabilities to competitiveness and then applies them to GE Healthcare, a subsidiary of General Electric (NYSE: GE), henceforth called GE. Capella University published this paper in 2017. The analysis presented is still valid as of 2020, being an example of how to initiate a strategic analysis. […]

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Innovation Culture and Competencies in Aerospace Industry

Dr. George Gafencu, DBA, PMP, DTM Innovation culture and competencies in Aerospace was the topic of a paper published by Capella University in late 2018, and the analysis is still current. The rate of business environment changes is unparalleled in the current time. In this regard, the studies concerning business uncertainty and solutions to fight […]

Innovation Strategy for Automotive Industry

Dr. George Gafencu, DBA, PMP, DTM An innovation strategy in the automotive industry is the topic of the study. Capella University internally published this paper in 2019. Generating innovation inside a company is a way to reduce uncertainty in operation during business environment turbulences (Teece & Leih, 2016). Implementing innovative approaches inside the organization requires […]

Innovation Strategy in The Aerospace Industry

Dr. George Gafencu, DBA, PMP, DTM Creating an innovation strategy is essential to building a competitive advantage for a company in its markets (Bowonder, Dambal, Kumar, & Shirodkar, 2010), valid in the case of Aerospace industry as well. The current paper contains an innovation strategy cookbook and the recommendations given to GE Aviation, based on […]

Disruptive Innovation Strategy in the Aerospace Industry

Dr. George Gafencu, DBA, PMP, CPM Disruptive innovation strategy in the aerospace industry is the topic of the current posting. The paper has been published at Capella University in late 2018, but the approach is still valid for the now L-3 Harris. The current paper presents a market analysis of the aircraft, engine, and parts […]

Sustainable Innovation Recipes and Tools

Sustainable Innovation Recipes and Tools Dr. George Gafencu, DBA     Capella University published the current paper in 2019. The aerospace industry (NAIC: 33641) experiences business turbulences owed to changes in technologies, governments adjusting their spending, and the apparition of disruptors inside the industry, opening new markets (Soshkin, 2018a, 2018b). United Technologies Corporation (NYSE: UTX, […]

Global Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM      Capella University published this paper in March 2019, and the study contains an in-depth global marketing strategy analysis on GE Healthcare. The corporation is a subsidiary of the General Electric Co. (NYSE: GE, Fortune: #18), and it has six lines of products (diagnostic image, clinical and surgery […]

Customer Interaction Analysis for an Airline

Dr. George Gafencu, DBA, PMP, DTM Customer interaction analysis for an airline is the topic of the current posting. Capella University accepted the doctoral research paper in February 2019. United Continental Holdings (NASDAQ: UAL) is a major airline in the US, having a market share of 17.5%, behind American Airlines Group Inc. (21.3%) and Delta […]

Hershey’s Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM Hershey’s marketing strategy is the topic of the current posting. As of January 2019 (the date of publication for the current analysis), The Hershey Company (herein called Hershey) is a public U.S. company (NYSE: HSY, Fortune: #379) manufacturing chocolate products. Hershey’s has the second position in its industry (16.3%), […]