An Analysis of The Pay Cuts Initiative

Dr. George Gafencu, DBA The posting presents an analysis of the pay cuts initiative. The current blog initiates a different posting category, called “the bottom line.” The intent of the new series of postings is, as opposite from industry or company study case research, to analyze one current issue from the standpoint of strategy and innovation. […]

Sustainable Innovation Recipes and Tools

Sustainable Innovation Recipes and Tools Dr. George Gafencu, DBA     Capella University published the current paper in 2019. The aerospace industry (NAIC: 33641) experiences business turbulences owed to changes in technologies, governments adjusting their spending, and the apparition of disruptors inside the industry, opening new markets (Soshkin, 2018a, 2018b). United Technologies Corporation (NYSE: UTX, […]

Global Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM      Capella University published this paper in March 2019, and the study contains an in-depth global marketing strategy analysis on GE Healthcare. The corporation is a subsidiary of the General Electric Co. (NYSE: GE, Fortune: #18), and it has six lines of products (diagnostic image, clinical and surgery […]

Customer Interaction Analysis for an Airline

Dr. George Gafencu, DBA, PMP, DTM Customer interaction analysis for an airline is the topic of the current posting. Capella University accepted the doctoral research paper in February 2019. United Continental Holdings (NASDAQ: UAL) is a major airline in the US, having a market share of 17.5%, behind American Airlines Group Inc. (21.3%) and Delta […]

Hershey’s Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM Hershey’s marketing strategy is the topic of the current posting. As of January 2019 (the date of publication for the current analysis), The Hershey Company (herein called Hershey) is a public U.S. company (NYSE: HSY, Fortune: #379) manufacturing chocolate products. Hershey’s has the second position in its industry (16.3%), […]

HARRIS CORPORATION – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on Harris Corporation before its merger with L-3 Technologies, the second of a three-part analysis. The first part concerned an analysis of L-3 Technologies, seeking the compelling argument for which the corporation sought a merger with a […]

L-3 TECHNOLOGIES – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on the L-3 Technologies before its merger with Harris Corporation, as part of a three-part presentation. The second part will concern a strategic analysis performed on Harris Corporation before the merger, and the third part will contain […]

Evidence-Based Research in Product Development

Dr. George Gafencu, DBA, PMP, DTM Evidence-based research in product development can help to solve technical issues. Multiple articles describe the benefits of a strategic alliance between a company and an academic or research organization (Dong & McCarthy, 2019; Leischnig & Geigenmüller, 2018). Some industries, such as pharmaceutical and medical, have more significant benefits from […]