Tag Archives: Competitive Advantage

Linking Resources and Capabilities to Competitiveness

The current study identifies the theories linking corporate resources, capabilities to competitiveness and then applies them to GE Healthcare, a subsidiary of General Electric (NYSE: GE), henceforth called GE. Capella University published this paper in 2017. The analysis presented is still valid as of 2020, being an example of how to initiate a strategic analysis. […]

PESTEL Analysis for the Grocery Market

The current posting shows a PESTEL analysis for the grocery market, applied to Amazon, Inc (NASDAQ: AMZN). As I stated in a different posting, the science behind writing a successful strategic plan is not industry-specific but may have industry flavors. PESTEL is one of the processes leading to the development or adjustment of a strategic […]

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Strategic Planning Application

The current posting includes a practical strategic planning application, targeting Progressive Corporation (NYSE: PGR). Thompson, Peteraf, Gamble, and Strickland (2016) described the strategic planning and management as a process containing a few steps: 1. Developing a strategic vision 2. Setting objectives 3. Crafting a strategy (strategic plan) 4. Executing the chosen strategy 5. Monitoring developments, […]

Innovation Culture and Competencies in Aerospace Industry

Dr. George Gafencu, DBA, PMP, DTM Innovation culture and competencies in Aerospace was the topic of a paper published by Capella University in late 2018, and the analysis is still current. The rate of business environment changes is unparalleled in the current time. In this regard, the studies concerning business uncertainty and solutions to fight […]