Tag Archives: corporate strategy

Linking Resources and Capabilities to Competitiveness

The current study identifies the theories linking corporate resources, capabilities to competitiveness and then applies them to GE Healthcare, a subsidiary of General Electric (NYSE: GE), henceforth called GE. Capella University published this paper in 2017. The analysis presented is still valid as of 2020, being an example of how to initiate a strategic analysis. […]

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Strategic Planning Application

The current posting includes a practical strategic planning application, targeting Progressive Corporation (NYSE: PGR). Thompson, Peteraf, Gamble, and Strickland (2016) described the strategic planning and management as a process containing a few steps: 1. Developing a strategic vision 2. Setting objectives 3. Crafting a strategy (strategic plan) 4. Executing the chosen strategy 5. Monitoring developments, […]

Innovation Strategy for Automotive Industry

Dr. George Gafencu, DBA, PMP, DTM An innovation strategy in the automotive industry is the topic of the study. Capella University internally published this paper in 2019. Generating innovation inside a company is a way to reduce uncertainty in operation during business environment turbulences (Teece & Leih, 2016). Implementing innovative approaches inside the organization requires […]

Strategic Approaches for Executives of SMEs

Dr. George Gafencu, DBA , PMP, DTM Strategic approaches for executives of SMEs (small and medium enterprises) are the topic of the posting. Executives leading subsidiaries of large corporations could use the current information as well. My professional experience with SMEs, in general, shows that executives could use more information associated with the concept of […]

Innovation Strategy in The Aerospace Industry

Dr. George Gafencu, DBA, PMP, DTM Creating an innovation strategy is essential to building a competitive advantage for a company in its markets (Bowonder, Dambal, Kumar, & Shirodkar, 2010), valid in the case of Aerospace industry as well. The current paper contains an innovation strategy cookbook and the recommendations given to GE Aviation, based on […]

Disruptive Innovation Strategy in the Aerospace Industry

Dr. George Gafencu, DBA, PMP, CPM Disruptive innovation strategy in the aerospace industry is the topic of the current posting. The paper has been published at Capella University in late 2018, but the approach is still valid for the now L-3 Harris. The current paper presents a market analysis of the aircraft, engine, and parts […]