Tag Archives: Marketing Analysis

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Global Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM      Capella University published this paper in March 2019, and the study contains an in-depth global marketing strategy analysis on GE Healthcare. The corporation is a subsidiary of the General Electric Co. (NYSE: GE, Fortune: #18), and it has six lines of products (diagnostic image, clinical and surgery […]

Customer Interaction Analysis for an Airline

Dr. George Gafencu, DBA, PMP, DTM Customer interaction analysis for an airline is the topic of the current posting. Capella University accepted the doctoral research paper in February 2019. United Continental Holdings (NASDAQ: UAL) is a major airline in the US, having a market share of 17.5%, behind American Airlines Group Inc. (21.3%) and Delta […]

Hershey’s Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM Hershey’s marketing strategy is the topic of the current posting. As of January 2019 (the date of publication for the current analysis), The Hershey Company (herein called Hershey) is a public U.S. company (NYSE: HSY, Fortune: #379) manufacturing chocolate products. Hershey’s has the second position in its industry (16.3%), […]