Tag Archives: Social Media

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

An Analysis of The Pay Cuts Initiative

Dr. George Gafencu, DBA The posting presents an analysis of the pay cuts initiative. The current blog initiates a different posting category, called “the bottom line.” The intent of the new series of postings is, as opposite from industry or company study case research, to analyze one current issue from the standpoint of strategy and innovation. […]

Global Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM      Capella University published this paper in March 2019, and the study contains an in-depth global marketing strategy analysis on GE Healthcare. The corporation is a subsidiary of the General Electric Co. (NYSE: GE, Fortune: #18), and it has six lines of products (diagnostic image, clinical and surgery […]

Customer Interaction Analysis for an Airline

Dr. George Gafencu, DBA, PMP, DTM Customer interaction analysis for an airline is the topic of the current posting. Capella University accepted the doctoral research paper in February 2019. United Continental Holdings (NASDAQ: UAL) is a major airline in the US, having a market share of 17.5%, behind American Airlines Group Inc. (21.3%) and Delta […]

Hershey’s Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM Hershey’s marketing strategy is the topic of the current posting. As of January 2019 (the date of publication for the current analysis), The Hershey Company (herein called Hershey) is a public U.S. company (NYSE: HSY, Fortune: #379) manufacturing chocolate products. Hershey’s has the second position in its industry (16.3%), […]