Tag Archives: Strategic Planning

Linking Resources and Capabilities to Competitiveness

The current study identifies the theories linking corporate resources, capabilities to competitiveness and then applies them to GE Healthcare, a subsidiary of General Electric (NYSE: GE), henceforth called GE. Capella University published this paper in 2017. The analysis presented is still valid as of 2020, being an example of how to initiate a strategic analysis. […]

PESTEL Analysis for the Grocery Market

The current posting shows a PESTEL analysis for the grocery market, applied to Amazon, Inc (NASDAQ: AMZN). As I stated in a different posting, the science behind writing a successful strategic plan is not industry-specific but may have industry flavors. PESTEL is one of the processes leading to the development or adjustment of a strategic […]

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Strategic Planning Application

The current posting includes a practical strategic planning application, targeting Progressive Corporation (NYSE: PGR). Thompson, Peteraf, Gamble, and Strickland (2016) described the strategic planning and management as a process containing a few steps: 1. Developing a strategic vision 2. Setting objectives 3. Crafting a strategy (strategic plan) 4. Executing the chosen strategy 5. Monitoring developments, […]

Global Marketing Strategy Analysis

Dr. George Gafencu, DBA, PMP, DTM      Capella University published this paper in March 2019, and the study contains an in-depth global marketing strategy analysis on GE Healthcare. The corporation is a subsidiary of the General Electric Co. (NYSE: GE, Fortune: #18), and it has six lines of products (diagnostic image, clinical and surgery […]

HARRIS CORPORATION – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on Harris Corporation before its merger with L-3 Technologies, the second of a three-part analysis. The first part concerned an analysis of L-3 Technologies, seeking the compelling argument for which the corporation sought a merger with a […]

L-3 TECHNOLOGIES – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on the L-3 Technologies before its merger with Harris Corporation, as part of a three-part presentation. The second part will concern a strategic analysis performed on Harris Corporation before the merger, and the third part will contain […]