Tag Archives: Strategy

Company and Marketing Strategy Application

Capella University published the current paper about a company and marketing strategy application in 2019. As stated in other postings, marketing, and corporate strategy are industry independent (they may have some industry flavors, though). The current author picked a hair salon as a target for a company and marketing strategy implementation, .and successfully built the […]

Strategic Planning Application

The current posting includes a practical strategic planning application, targeting Progressive Corporation (NYSE: PGR). Thompson, Peteraf, Gamble, and Strickland (2016) described the strategic planning and management as a process containing a few steps: 1. Developing a strategic vision 2. Setting objectives 3. Crafting a strategy (strategic plan) 4. Executing the chosen strategy 5. Monitoring developments, […]

An Analysis of The Pay Cuts Initiative

Dr. George Gafencu, DBA The posting presents an analysis of the pay cuts initiative. The current blog initiates a different posting category, called “the bottom line.” The intent of the new series of postings is, as opposite from industry or company study case research, to analyze one current issue from the standpoint of strategy and innovation. […]

HARRIS CORPORATION – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on Harris Corporation before its merger with L-3 Technologies, the second of a three-part analysis. The first part concerned an analysis of L-3 Technologies, seeking the compelling argument for which the corporation sought a merger with a […]

L-3 TECHNOLOGIES – WHERE IT HAS BEEN?

Dr. George Gafencu, DBA, PMP, DTM Introduction The current presentation contains an implementation of a strategic analysis conducted on the L-3 Technologies before its merger with Harris Corporation, as part of a three-part presentation. The second part will concern a strategic analysis performed on Harris Corporation before the merger, and the third part will contain […]